Promoting E-Learning Activities
Promoting e-learning activity as a new alternative in
learning process in NMHS located in developing countries is quite chalanging as
people have different levels in knowledge and technology
skills as well as the media they familiar with. They also have different levels of perception and
understanding about e-learning itself and how it potentially enhance their
competence and provide them with other benefit.
Sharing online session information to colleagues using a mailist or social media
could be a trick that is quite
effective to reach potential participants. Sending SMS and messages to them
also is worth doing. After posting/sending,
be prepared, be ready and be available to answer questions regarding the event,
from the simple one to the advance level.
When I was informed that an online event would be conducted, I use to
use those ways of communication to distribute
information. I found this
strategy quite successful to meet the goal, to reach as many as possible
colleagues as potential participants.
Another idea that I am trying to apply is writing a simple
article on e-learning activity. The main target is colleagues who new in
e-learning. The article purpose is to make them pay attention, become interested and and have an impression
that join a webinar session is not difficult and everybody could do that, so
they are willing to have a try.
A related article about e-learning (focused in synchronous
activities) that has just been published can be seen in the link (google translate will help :-) :
Are
there any of you with experience(s) on promoting e-learning activity as a new
alternative in learning in your country?
Roro, sorry that it took so much time to replay but Ii was extremely busy all the month. I highly agree with you and your strategy of promotion the on-line events.
ReplyDeleteWhen we were preparing for the first e-learning event in Russia, we used the same tools – mail lists, social media, advertising and news at the professional sites. As we have in Russia about 2000 forecasters in 8 hours’ time zones, it is not so easy. :)
But as I learned after the event, many of forecasters had been doing the same advertising to the colleagues by themselves as they had read about the event. So it is one more good way to share news :))
I have read your article; it is so good and informative. We used the same advertising news while preparing the first Russian RFG. But our announcement was not as informative as yours.
See it published at the link (Russian only, Google translation will help)
http://meteovlab.meteorf.ru/index.php?option=com_content&view=article&id=732%3A2013-07-08-13-42-20&catid=40%3A2008-10-27-08-00-12&Itemid=95
One more thing I have learned that the time between advertising and event itself must not be no small (less than 1 week) neither very big (more than 1 month). 2-3 weeks beforehand ( for understanding what on-line events are, time for software preparing etc.) are optimal as I think.
After the event it is very useful to put event evaluation for participants and news about recent event to others.
http://meteovlab.meteorf.ru/index.php?option=com_content&view=article&id=733%3A2013-07-15-11-01-55&catid=40%3A2008-10-27-08-00-12&Itemid=95
Lara